Users can also easily update their subscription to the service at any point in time. Green V lets users know that Viber has authenticated the brand of a message and that it is not spam or fraud. One of the most crucial features to ensure that Service Messages delivers for consumers and brands is Green V. Given that safety and security are a core pillar of our product, applying that to any message between brand-user is paramount. Viber’s A2P solution, Service Messages, has been a tremendous way for brands to engage consumers with great efficiency.
It’s estimated to be worth $74 billion by 2021!* Spam messages are being sent in droves throughout many parts of the world, where spammers are attempting to mimic brands, hurting the legitimacy of the companies and putting users at risk.Ī2P SMS has emerged as the preferred alternative, offering an authentic and more efficient way to message consumers-and in a big way. Remember when SMS was an efficient marketing tactic for most brands? Now consumers often view these messages as spam, which yields poor brand affinity and financial return. Our Service Messages include a seal of approval to let users know they’re not receiving spam.
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